Entrusted with preserving, refining and elevating the brand’s global presence, he ensures that every facet of its identity, both digital and experiential, upholds the highest standard of excellence, prestige and significance. His executive leadership plays a pivotal role in the brand’s execution and technological infrastructure, leading a team dedicated to transforming visionary concepts into tangible, cutting-edge experiences.
As a Software & Digital Innovation Architect, Germán translates artistic vision and conceptual design into immersive virtual reality, shaping digital landscapes where innovation, technology and legacy converge.
His expertise ensures that the Ele Harris Brand remains at the forefront of digital transformation while staying true to its core philosophy and timeless vision.
Germán serves as the bridge between the creative foundation of the Ele Harris Brand and its highly refined, immersive tech applications. Through his expertise, he elevates and expands the methodologies of Alchemy of Legacy, SPACEBIND and beyond, by adding multiple layers and dimensions to their execution.
His stewardship implies that all Legacy Brands within the ecosystem are not only protected but continuously enriched, upholding their prestige, narrative and essence while deepening their impact.
As Custodian of Legacy & Reputation, Germán is committed to enhancing, refining and future-proofing the significance of these brands, thus, preserving and expanding their everlasting heritage.
Germán Cadena is a certified PMP® project manager with corporate experience in information systems, digital strategy, business intelligence, strategic management, e-commerce, and hybrid business process management. He is the founder and Executive Director of ACCIÓNICA (accionica.com) — a collaborative digital innovation network, business consulting, and advisory firm that provides strategic direction and technological implementation to companies, professionals, and entrepreneurs.
Germán uses the most advanced mobile technology to electronically interact with clients, lead technology teams, and help them define, build, and maintain the necessary infrastructure to operate their businesses effectively. Additionally, he leads the vision and strategic direction of various creative projects of his own, sharing his knowledge and experience through digital publications, online conferences, innovation labs, mastermind groups, and his virtual community.
Legacy is the new vision.
Germán Cadena
Partner – SPACEBIND
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